Course curriculum

This is a 6-weeks online Revenue Management program, featuring 8 disciplines - Competitive Position, Channel Performance, Demand, Optimum Business Mix, Pricing for Success, Forecasting and Yield Tactics. Each discipline comes with 45-60 minute video introduction, lesson brief, followed by individual assignments. One-on-one time with course coach to review assignment and gain valuable feedback. You also get access to additional reference material and resources. Sign-up for the free preview to learn more.

  • 1

    Introduction

  • 2

    Competitive Position

    • Lesson Introduction: Competitive Position

    • Positioning Maps

    • Lesson Brief Review

    • Lesson Brief: Competitive Position

    • Turn Data Into Insights

    • Assignment: Competitive Position
  • 3

    Market Mix

    • Lesson Introduction: Market Mix

    • Lesson Brief: Market Mix

    • Assignment: Market Mix
  • 4

    Channel Mix

    • Pre-read: Demystifying Digital Marketplace Part 1

    • Pre-read: Demystifying Digital Marketplace Part 2

    • Pre-read: Demystifying Digital Marketplace Part 3

    • Lesson Introduction: Channel Mix

    • Lesson Brief: Channel Mix

    • Assignment: Channel Mix
  • 5

    Demand Management

    • Lesson Introduction: Demand

    • Lesson Brief: Demand

    • Assignment: Demand Management
  • 6

    Optimal Business Mix

    • Lesson Introduction: Optimal Business Mix

    • Webinar: Hitting Your Optimal Business Mix by SHR, Kalibri Labs and StayNTouch

    • Lesson Brief: Optimal Business Mix

    • Assignment: Optimal Business Mix
  • 7

    Pricing For Success

    • Lesson Introduction: Pricing For Success Part 1

    • Lesson Introduction: Pricing For Success Part 2

    • Lesson Brief: Pricing For Success

    • Assignment: Pricing For Success
  • 8

    Forecast

    • Lesson Introduction: Forecast

    • Lesson Brief: Forecast

    • Assignment: Forecast
  • 9

    Yield Tactics

    • Lesson Brief: Yield Tactics

    • Assignment: Yield Tactics
  • 10

    Final Certification Assignment

    • The Final Challenge

    • Final Assignment
  • 11

    Your Feedback Makes Us Smarter

    • Program Feedback

Flexible Fee Plans

Our flexible fee plans allow you to spread your investment over the course duration.

Over 150 Hospitality Professionals Coached

This is what they have to say...

Out-of-box and strategic thinking

COMO Hotels and Resorts

How important it is to have a mix of art and science. The learning on competitive price position, thought-provoking ideas on optimal business mix and turning data into insights were incredible!

Communication with clarity

Far East Hospitality

Learned about various tools and measures to optimise business performance. Already implementing these at our hotels. The program is great help in honing my thought process.

Your Lead Program Coach

Puneet Mahindroo

20+ years experience in the hospitality industry, having worked in various hotel and corporate level roles in Marketing, Revenue Management and Distribution for chains such as the Four Seasons and Taj Hotels Resorts Palaces Safaris. Puneet is involved in various industry-wide initiatives. He has served as the Asia Pacific Chair to the HSMAI Revenue Management Advisory Board, Asia Pacific Chair on the Board of Directors of HEDNA and Advisory Board of the Leading Hotels of the World. Puneet is also an investor / operator of several Restaurant and Bar projects in Singapore that have established themselves among the most successful brands. This gives him first-hand insight as a quintessential entrepreneur.